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Women's Bamboo Lightweight Hoodie
$68.00
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  • Crossover hood construction
  • Full coverage for ultimate sun protection
  • Flowy silhouette for mobility and comfort
  • Thumbholes
  • 20 UPF
  • Ultra-light breathable
Women's Elevate Coverup
$98.00
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Relax poolside or explore a new beach with friends in our first ever coverup made to move with you. Offered in our new lyocell fabric, this coverup is rated 30 UPF for sun protection to keep you protected on those sunny days.

  • Relaxed hood with canvas drawstrings
  • V neck
  • Side slits for airflow
  • 30 UPF
  • Lightweight
  • Breathable
Silver King Snapback
Silver King Snapback
$34.00
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The tarpon, "Silver King", is considered one of the best game fish in the world so we put him on our breathable, lightweight, Nylon hat.

  • Adjustable snapback closure for best fit
  • Breathable and lightweight

 

Flats Patrol Tee
$34.00
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Stay comfortable and casual in this super-soft graphic tee, featuring our choice of low country transportation.

  • Ultra-soft
  • 50% Polyester / 37% Cotton / 13% Rayon
  • Tagless label
  • Custom woven label at hem
Men's Bamboo Lightweight Hoodie
$74.00
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  • Crossover hood for improved neck coverage
  • Left chest pocket
  • Thumbholes
  • Lightweight
  • UPF+ 
  • Ultra-light breathable
Icon Trucker Hat
Icon Trucker Hat
$34.00
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  • Structured, 6-panel design
  • Medium crown profile
  • Mesh back
  • Snapback closure
Hit the Lip Balm
Hit the Lip Balm
$4.95
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Designed with surfers in mind and all beach goers, fishermen, boaters and of course your lips.

  • Blocks 97% of UVA & UVB rays
  • VEGAN
  • GLUTEN FREE
  • PARABEN FREE
  • With Aloe and Vitamin E
  • Lasts up to 90 minutes in the water

Toads
$209.00
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In the heart of Shipyard Island near JB's Fish Camp, there's a winter fishing spot where the water gets cold and clear, the bull redfish get massive - so big in girth they (and the flat itself) are endearingly referred to as Toads. When the midday sun warms up the skinny water, witness these 35+ inch brutes stack up and be ready for the action in your full-wrap Toads.
Features
  • Keeper holes
  • Vented rubber side shields
  • Ergo rubber nose pads
  • Ergo rubber temple tips
  • Two way flex hinges
Stiltsville
$209.00
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Named for the ruins of several prominent Prohibition-era social clubs built at sea in Biscayne Bay, Florida. Stiltsville is also a famous flat known for phenomenal bonefishing. When you don a pair of full-wrap Stiltsville shades, enjoy the best of both worlds - hardcore bonefish hunting and perpetual party going. Tie one on and tip one back in honor of Stiltsville.
Features
  • Keeper holes
  • Vented rubber side shields
  • Ergo rubber nose pads
  • Ergo rubber temple tips
  • Two way flex hinges
AFW Tooth Proof Stainless Steel Leader Wire, Brown, 140 LB, 30 FT, #11
AFW Tooth Proof Stainless Steel Leader Wire, Brown, 140 LB, 30 FT, #11
$3.99
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-Stainless Steel

-Torsion Straightened 

-Corrosion Resistant 

-Perfect for Toothy Fish 

AFW Tooth Proof Stainless Steel Leader Wire, Brown, 105 LB, 30 FT, #09
AFW Tooth Proof Stainless Steel Leader Wire, Brown, 105 LB, 30 FT, #09
$3.99
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-Stainless Steel

-Torsion Straightened 

-Corrosion Resistant 

-Perfect for Toothy Fish 

1/2 Oz. Lantern Series
1/2 Oz. Lantern Series
$14.84
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This series is one of the best selling Joe Shute lures. It adds more color and flash to the different size heads and hair that we sell. The squid skirt on the back of the lure mimics a squid swimming thru the water which is one of the tunas favorite foods. The added skirt gives the lure tons of extra action.

  • 1/2oz weight
  • Squid skirt for realistic squid swimming action
  • Holographic mylar for maximum attraction
1 Oz. Yellow Fin Pro Fades Series
1 Oz. Yellow Fin Pro Fades Series
$19.79
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This is our newest series. Custom fade hair to attract fish. This keel weighted version is designed with more of the weight on the bottom side of the head allowing the lure to run in a more up-right position in the water helping the ballyhoo or RonZ track better. The head of the lure has a opening in the rear of the head which is designed for those fishermen that like to use a ballyhoo spring. This opening will allow the spring to sit over half way up inside the hole, effectively locking the ballyhoo in place. This head can also be used with a standard pin rig or a pin-less rig as well.

  • Custom dipped hair
  • 1oz head weight
  • Multiple rigging options
  • Perfect lure tracking
1 Oz. Yellow Fin Series
$17.04
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This series has a 1oz head and catches more than just yellowfin tuna. It catches about any offshore species. This lure is great on choppy or windy days when your 1/4oz or 1/2oz sea witches are blowing around your spread.

  • 1oz weight
  • Multiple head color variations
1/2 Oz. Witch Series
$8.86
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These skirts are designed to be a lightweight color accent over a natural bait for all pelagic species of fish such as King Mackerel, Dolphin, Tunas, Wahoo, and Billfish.

  • Weight - 1/2 oz
  • Multiple Colors Available
  • Targets Tuna and Billfish
Blonde Purple Shampoo 10 oz
Blonde Purple Shampoo 10 oz
$10.99
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Our Cruelty-Free Blonde Purple Shampoo is like a magic potion for natural and color-treated blonde and brown hair. With Blue Spirulina, Violet extracts and Banana, it gently cleanses and tones our hair, while helping it stay soft and hydrated.

  • Blue Spirulina and Violet Extracts: Help brighten and tone the color of our natural or color-treated hair.
  • Banana: Deeply nourishes and protects hair and scalp.
  • Sunflower Seed Oil: Contains Vitamin E which helps hydrate and protect hair against damage and color fading.
Beach Football
Beach Football
$17.99
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Make a diving catch in the waves with our soft, safe and waterproof football. This quality neoprene ball is money and will last through the summer.
  • Waterproof football suitable for all weather conditions. Inflatable up to 2lbs.
  • Tacky print for improved grip
  • Real threading and laces
Baby Bum Mineral SPF 50 Sunscreen Spray - Fragrance Free
Baby Bum Mineral SPF 50 Sunscreen Spray - Fragrance Free
$16.49
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Our 100% mineral based sunscreen gives broad spectrum protection with a lightweight, non-greasy formula that's easy to blend in easy to your little one's skin.

  • Broad Spectrum, lightweight and non-greasy, our SPF 50 sunscreen lotion is made of minerals to protect our babies’ skin from UVA/UVB rays
  • 100% Mineral Based Protection - Applies and absorbs easily with a non-oily feel.
  • Coconut Oil, Shea & Cocoa Butter - Restorative oils and rich butters that nourish and hydrate the skin.
Baby Bum Mineral SPF 50 Sunscreen Roll-On Lotion - Fragrance Free
Baby Bum Mineral SPF 50 Sunscreen Roll-On Lotion - Fragrance Free
$16.49
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Just roll with it. We know how tough it can be to get our little ones to stand still. So, we made a sunscreen option that’s 100% mineral based, lightweight, and most importantly, easy to apply.
  • Formulated with Vitamin E and Sunflower extracts
  • Active Ingredients: Titanium Dioxide 3.4%, Zinc Oxide 15.7%
Mineral SPF 50 Sunscreen Roll-On Lotion
Mineral SPF 50 Sunscreen Roll-On Lotion
$18.49
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100% Mineral and Fragrance Free. Our Mineral Sunscreen Roll-On Lotion is made for those of us looking for quick and easy sun protection.
  • Moisturizing zinc-based mineral formula
  • Active Ingredients: Titanium Dioxide 3.4%, Zinc Oxide 15.7%
  • Our lightweight, non-greasy Mineral Sunscreen Lotion that we know and love, now available in an easy-to-use roll-on applicator.
SPF 15 Sunscreen Tanning Oil 8.5 0z
SPF 15 Sunscreen Tanning Oil 8.5 0z
$20.49
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For those of us who love to get golden brown but still want our skin to be nourished, silky smooth, and protected.

  • Argan Oil
  • Coconut Oil
  • Avocado Oil
  • Green Tea Butter
  • Aloe Vera
  • Active Ingredients: Avobenzone 3%, Homosalate 10%, Octisalate 5%, Octocrylene 10%
SPF 15 Sunscreen Browning Lotion 8.5 oz
SPF 15 Sunscreen Browning Lotion 8.5 oz
$20.49
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Our SPF 15 Browning Lotion is one of our favs for golden, glowy skin.
  • Our Browning Lotion 15 helps give us the sunkissed look we want, without having to spend hours in the sun.
  • Organic Coconut Oil
  • Kona Coffee extract
  • Aloe Vera
  • Active Ingredients: Homosalate 5%, Octocrylene 10%, Octisalate 2%, Avobenzone 2%
After Sun Cool Down Spray
After Sun Cool Down Spray
$13.49
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Just spritz and chill. Our non-greasy formula is enriched with soothing Aloe and Vitamin E to hydrate and revitalize your skin after a long, lazy day in the sun.

  • Vitamin E: An antioxidant that helps to neutralize free radicals, which are the main cause of premature skin aging
  • Aloe Lotion: An emollient tropical extract that calms and soothes sensitive skin
  • Cucumber Extract
Kids SPF 50 Spray 6oz
Kids SPF 50 Spray 6oz
$18.49
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Kids rule. So, we made a sunscreen just for them. Clear, water-resistant formula made for both wet and dry skin application.

  • Our Kids SPF 50 Clear Sunscreen Spray features a clear, water-resistant formula that can be applied to wet or dry skin to keep up with our most active kids.Active
  • Ingredients: Homosalate 10%, Octocrylene 10%, Octisalate 5%, Avobenzone 3%
  • Made Without: Oxybenzone, Octinoxate, Parabens, Synthetic Fragrance
  • 0.53 oz
Showing 1-24 of 769 Results