Men's

Showing 1-24 of 94 Results
Skewed Short Sleeve Tee
$35.00
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  • 100% ring spun cotton
  • Ultra-soft and smooth feel for maximum comfort
  • Pre-shrunk
  • No pocket
Nice Shot Short Sleeve Tee
$35.00
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  • 100% cotton
  • Ultra-soft and smooth feel for maximum comfort
  • Pre-shrunk
  • No pocket
Rumfront Plaid Short Sleeve
$89.00
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  • 91% Cotton / 7% Hemp / 2% Spandex
  • The Everyday Rumfront in a blend of hemp, lightweight cotton and spandex.
  • Style permanent collar stays.
  • Woven tarpon label on left chest pocket.
Bodega Engineered 13 Stripe Pocket Tee
$55.00
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  • 60% Cotton / 40% Polyester Jersey
  • 160 GSM
  • Heather Striped Pocket Tee with a soft hand
  • Classic fit
  • lower side vents with Tarpon label at left chest pocket.
Paradise Sail Performance
$39.00
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  • UPF 50+ Solar Protection
  • Athletic Fit
  • Quick Drying
  • Antimicrobial
  • Moisture-wicking technology
  • 4.1 oz 100% Microfiber
Salt Fever Coastal Outfitters Tank Top
$19.50
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  • 60/40 combed ringspun cotton/polyester, 32 singles
  • Fabric laundered
  • Self-fabric binding
  • Side seams
American Aquatic Tank Top
$23.00
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  • 60/40 combed ringspun cotton/polyester
  • Fabric laundered
  • Self-fabric binding
  • Side seams
Salt Fever Coastal Outfitters Tee
$24.00
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  • 52/48 Airlume combed and ringspun cotton/polyester, 32 singles 
  • Unisex sizing
  • Coverstitched collar and sleeves
  • Shoulder-to-shoulder taping
  • Side seams
Salt Fever Coastal Outfitters Lighthouse Tee
$26.00
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  • 70/15/15 airlume combed and ringspun cotton/polyester/rayon
  • Unisex sizing
  • Side seams
Babu Tee
$35.00
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  • Classic crew neck styling and set in sleeves
  • Prayer flag reinforcement tape at back neck
  • Provides a clean finish and prevents the neckline from stretching out
  • Classic fit Length: 29
Yin Tee
$32.95
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  • 100% Cotton Short Sleeve T-Shirt
  • Modern Tailored Fit
  • Bluesign Certified Dye
  • Fabric Weight 4.2 oz
  • Printed with Water-Based Discharge Ink
  • Premium Ultra Soft Feel
Holyoke Boardshort
$64.95
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  • 90% Polyester / 10% Spandex (165 GSM)
  • 19" Outseam / 9" Inseam 360° Performance Boardshort
  •  Features "LatitudeLock" waistband that cinches all around, providing snug fit
  • a welded side pocket with keyloop
  • custom Jetty labeling
  • metal tip drawstrings and custom trims.

Get deeper in the barrel, closer to the nose and more vertical on the face in a boardshort with incredible stretch and comfort. The Holyoke is the quintessential performance Boardshort, featuring perfect knee length and straight fit. Never worry about roughing up your "boys" with mono- panel stitching to decrease chafe.

Windswept Tee
$32.95
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  • 60/40 Cotton / Polyester Short Sleeve T-Shirt
  • Fabric Weight 4.3 oz
  • Printed with Water-Based Discharge Ink
  • Premium Ultra Soft Feel
Siren Tee
$32.95
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  • 60/40 Cotton/Polyester Short Sleeve T-Shirt
  • Fabric Weight 4.3 oz
  • Printed with Water-Based Discharge Ink
  • Premium Ultra Soft Feel
Reel Tuna
$28.00
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  • Our 30 Singles super soft ring-spun. All our double-needle stitching on the hems and sleeves of your garment is the Pure Lure sign of quality.
  • Our shoulder-to-shoulder tape helps to protect your garment and allows it to maintain its tailored shape.
  • This garment is NAFTA Compliant and is designed in Maryland, and made in North America with American manufactured yarns.
  • 100% Cotton
Pure Patriot
$28.00
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  • Our 30 Singles super soft ring-spun Bi-blend fabric is a blend of 52% Cotton / 48% Polyester.
  • All our double-needle stitching on the hems and sleeves of your garment is the Pure Lure sign of quality.
  • Our shoulder-to-shoulder tape helps to protect your garment and allows it to maintain its tailored shape.
  • This garment is NAFTA Compliant and is designed in Maryland, and made in North America with American manufactured yarns.
Bahrami
$56.00
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  • 2 way stretch for extra comfort
  • All-over fish print
  • Chest pocket
  • Pure Lure woven Label branding
  • Untucked shirt fit
  • 98% Cotton 2% Stretch
Oval Tuna LS Performance Hoody
$60.00
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The PURE LURE sun shirt offers a generous cut to maximize comfort both on and off the water.  Utilize the hood for full coverage.

  • PURE * tech fabrics offer UPX 50+ sun protection, cool moisture-wicking properties to keep you comfortable.
  • M-Shield is a Zinc based technology that keeps fabric fresh and defends against odor-causing bacteria.
  • 100% Polyester
Ink Pen Performance Sun Shirt
$50.00
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The PURE LURE sun shirt offers a generous cut to maximize comfort both on and off the water.

  • PURE * tech fabrics offer UPX 50+ sun protection, cool moisture-wicking properties to keep you comfortable.
  • M-Shield is a Zinc based technology that keeps fabric fresh and defends against odor-causing bacteria.
  • 100% Polyester
Hull
$65.00
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Super lightweight shorts with an internal compression lining for maximum comfort. 

  • Air light training fabrication with maximum stretch for movement
  • Engineered laser-cut perforation panel for maximum airflow.
  • Internal cell phone sleeve on compression lining
  • Zip secure back pocket
  • 92% Poly / 8% Eco-friendly spandex lightweight microfiber"
Dock Short Hybrid
$55.00
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  • 4 way stretch for maximum comfort and style
  • 20-inch out-seam
  • DWR water repellent and stain release
  • 5 multi-purpose pockets including side cordura lined plier pocket
  • Woven label pure lure branding
  • 92 poly, 8% spandex, 160 gsm weight
Men's Bamboo Lightweight Hoody
$74.00
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  • 70% Viscose from Bamboo / 30% Polyester Fiber
  • 140 GSM, UPF 20+
  • Crossover hood for improved neck coverage
  • Left chest pocket
  • Thumbholes
  • Athletic Fit
Men's Bamboo Motion Tee
$48.00
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  • Solid: 68% Viscose from Bamboo / 29% Polyester Fiber / 3% Spandex Heathered: 48% Viscose from Bamboo / 49% Polyester / 3% Spandex
  • 180 GSM, UPF 50+
  • Crew neck
  • Set-in sleeves
  • Athletic fit
Showing 1-24 of 94 Results