Men's

• UPF 50+ Solar Protection
• Athletic Fit
• Quick Drying
• Antimicrobial
• Moisture-wicking technology
• 4.1 oz 100% Microfiber

• 60/40 combed ringspun cotton/polyester, 32 singles
• Fabric laundered
• Self-fabric binding
• Side seams

• 60/40 combed ringspun cotton/polyester
• Fabric laundered
• Self-fabric binding
• Side seams

• 52/48 Airlume combed and ringspun cotton/polyester, 32 singles 
• Unisex sizing
• Coverstitched collar and sleeves
• Shoulder-to-shoulder taping
• Side seams

• 70/15/15 airlume combed and ringspun cotton/polyester/rayon
• Unisex sizing
• Side seams

• Classic crew neck styling and set in sleeves
• Prayer flag reinforcement tape at back neck
• Provides a clean finish and prevents the neckline from stretching out
• Classic fit Length: 29

• 60% Cotton / 40% Polyester

• 100% Cotton Short Sleeve T-Shirt
• Modern Tailored Fit
• Bluesign Certified Dye
• Fabric Weight 4.2 oz
• Printed with Water-Based Discharge Ink
• Premium Ultra Soft Feel

• 90% Polyester / 10% Spandex (165 GSM)
• 19" Outseam / 9" Inseam 360° Performance Boardshort
•  Features "LatitudeLock" waistband that cinches all around, providing snug fit
• a welded side pocket with keyloop
• custom Jetty labeling
• metal tip drawstrings and custom trims.

Get deeper in the barrel, closer to the nose and more vertical on the face in a boardshort with incredible stretch and comfort. The Holyoke is the quintessential performance Boardshort, featuring perfect knee length and straight fit. Never worry about roughing up your "boys" with mono- panel stitching to decrease chafe.

• 60/40 Cotton / Polyester Short Sleeve T-Shirt
• Fabric Weight 4.3 oz
• Printed with Water-Based Discharge Ink
• Premium Ultra Soft Feel

• 60/40 Cotton/Polyester Short Sleeve T-Shirt
• Fabric Weight 4.3 oz
• Printed with Water-Based Discharge Ink
• Premium Ultra Soft Feel

• Our 30 Singles super soft ring-spun. All our double-needle stitching on the hems and sleeves of your garment is the Pure Lure sign of quality.
• Our shoulder-to-shoulder tape helps to protect your garment and allows it to maintain its tailored shape.
• This garment is NAFTA Compliant and is designed in Maryland, and made in North America with American manufactured yarns.
• 100% Cotton

• Our 30 Singles super soft ring-spun Bi-blend fabric is a blend of 52% Cotton / 48% Polyester.
• All our double-needle stitching on the hems and sleeves of your garment is the Pure Lure sign of quality.
• Our shoulder-to-shoulder tape helps to protect your garment and allows it to maintain its tailored shape.
• This garment is NAFTA Compliant and is designed in Maryland, and made in North America with American manufactured yarns.

• 2 way stretch for extra comfort
• All-over fish print
• Chest pocket
• Pure Lure woven Label branding
• Untucked shirt fit
• 98% Cotton 2% Stretch

The PURE LURE sun shirt offers a generous cut to maximize comfort both on and off the water.  Utilize the hood for full coverage.

• PURE * tech fabrics offer UPX 50+ sun protection, cool moisture-wicking properties to keep you comfortable.
• M-Shield is a Zinc based technology that keeps fabric fresh and defends against odor-causing bacteria.
• 100% Polyester

The PURE LURE sun shirt offers a generous cut to maximize comfort both on and off the water.

• PURE * tech fabrics offer UPX 50+ sun protection, cool moisture-wicking properties to keep you comfortable.
• M-Shield is a Zinc based technology that keeps fabric fresh and defends against odor-causing bacteria.
• 100% Polyester

Super lightweight shorts with an internal compression lining for maximum comfort. 

• Air light training fabrication with maximum stretch for movement
• Engineered laser-cut perforation panel for maximum airflow.
• Internal cell phone sleeve on compression lining
• Zip secure back pocket
• 92% Poly / 8% Eco-friendly spandex lightweight microfiber"

• 4 way stretch for maximum comfort and style
• 20-inch out-seam
• DWR water repellent and stain release
• 5 multi-purpose pockets including side cordura lined plier pocket
• Woven label pure lure branding
• 92 poly, 8% spandex, 160 gsm weight

• 70% Viscose from Bamboo / 30% Polyester Fiber
• 140 GSM, UPF 20+
• Crossover hood for improved neck coverage
• Left chest pocket
• Thumbholes
• Athletic Fit

• Solid: 68% Viscose from Bamboo / 29% Polyester Fiber / 3% Spandex Heathered: 48% Viscose from Bamboo / 49% Polyester / 3% Spandex
• 180 GSM, UPF 50+
• Crew neck
• Set-in sleeves
• Athletic fit