New Arrivals

Style and practicality come together in the Neha Empire Dress — an effortless piece that transitions seamlessly from day to night. Crafted from a soft, breathable blend of modal, organic cotton, and spandex, this sleeveless dress offers all-day comfort with a flattering empire waist and graceful drape, perfect for warm-weather adventures or relaxed summer days.

• Soft, drapey fabric blend
• Breathable, durable modal with an ultra-soft feel
• Organic cotton for natural comfort
• Stretch from added spandex for ease of movement
• Empire waist with ruched chest detailing
• Racerback strap design for a secure, slip-free fit
• Hand pockets for everyday essentials
• Exclusive print design

Effortlessly coastal and perfect for warm days, the Jetty Dress is made from 100% breathable cotton for all-day comfort. Designed with contrast blanket stitching for a unique touch, this 45" midi-length dress features flattering side slits that add movement and an easy, relaxed feel. Whether you're heading to the beach, brunch, or a sunset stroll, the Jetty Dress is a versatile staple for your summer wardrobe.

• Fabric Content: 100% Cotton
• 45" Long (Size Small)
• Contrast Blanket Stitching
• Side Slits

This next-gen sun hoodie delivers a perfectly calibrated combo of breathability, sun protection, and stretch. Bamboo Shade fabric in the hood, shoulders, and arms offers durable UPF 50+ protection and unrestricted mobility, while the body is built from cult-favorite Bamboo Lightweight fabric for unparalleled breathability with UPF 20+ protection. 

• Bamboo Shade fabric for the hood, shoulders, and sleeves offers durable UPF 50+ sun protection
• Bamboo Lightweight fabric in the torso delivers highly breathable, ultralight UPF 20+ protection
• Material Contents (Hood, Shoulders, Sleeves): 68% Viscose from Bamboo / 29% Polyester / 3% Spandex
  Material Contents (Torso): 70% Viscose from Bamboo / 30% Polyester
• Crossover hood for complete neck coverage
• Thumbholes keep sleeves in place and offer additional hand coverage

If you’re looking for uninhibited freedom of movement, the classic feel of cotton, quick-dry performance, the comfort of 4-way stretch, and timeless styling, you can’t go wrong with the Palmera Trunk. Combining classic volley-style elements like a shorter 6” inseam (for freedom of movement) and an elastic waistband (for all-day comfort), this trunk is just the ticket for days spent in the sand and surf.

• Quick-dry fabric wicks moisture and keeps you comfy
• UPF 40+ offers sun protection when shade is hard to come by
• 4-way stretch gives you freedom of movement
• Elastic waistband and drawcord for custom comfort
• Unlined construction
• Back patch pocket for keys or wallet
• Material Description: Cotton hand-feel performance woven
• Material Contents: 37% Recycled Poly / 36% Poly / 19% Organic Cotton / 8% Elastane + PFAS Free DWR

With the same soft and worn-in feel as their favorite tee they outgrew last year, the Youth Target Species Tee features a small wordmark on the left chest and a large original design on the back—a helpful reminder to keep their focus on the target.

• Ultra-soft cotton blend
• 50% Cotton / 50% Polyester
• Left chest pocket for (hopefully not forgetting) their shades
• Timeless crewneck design
• Set-in sleeves for a classic fit
• Tagless size label for scratch-free comfort

Business in the front, party in the back. The Women’s Bamboo Shade Crossover Long Sleeve takes everything you loved about the original design, and adds a crossover back for a flowy, style-forward look and feel. Same indulgently soft and stretchy fabric. Same impressive UPF 50+ rating. Naturally odor-resistant, it’s perfectly suited for travel or an active lifestyle. It’s also temperature-regulating, so it’ll keep you that just-right temp when the forecast throws you for a loop.

• Crossover back design for a flowy, style-forward look
• Lightweight fabrication doesn’t weigh you down
  
• UPF 50+ offers all-day sun protection when you’re out and about
• 4-way stretch gives you freedom of movement
• Classic crewneck design
• Drop shoulder for a relaxed look

If nothing’s biting, that could be your sign to switch things up. Turning our sights to the store-bought catch that’s already on ice, the Cold Ones Pocket Tee is crafted with Free Fly's signature comfort for those days where it’s more about just being out there.

• Ultra-soft cotton jersey, garment washed for a lived-in feel
• Material Contents: 100% Cotton
• Relaxed through the body for comfort and room to move

Outfitted with drirelease® tech, HeiQ® Fresh odor control, unparalleled breathability, and a UPF 25 rating, the Elevate Lightweight Tee was engineered to keep you cool and dry during those absolute scorchers. The perfect tee for workouts or any heart-rate-pumping pursuits outside, it also makes a solid everyday option during unrelenting heatwaves

• Ultra-lightweight yet durable lyocell blend doesn’t weigh you down
• 81% Polyester / 11% Lyocell / 8% Spandex
• Highly breathable fabric keeps you cool
• UPF 25 offers sun protection when shade is hard to come by tech wicks moisture and dries quickly
• Fresh odor control keeps you fresh
• Streamlined crewneck design

The Bamboo Lightweight Slub Hoodie has a super laidback, beachy feel thanks to the soft and airy slub fabric. Lightweight and breathable, it’s the perfect layer for breezy beach days or nights around the bonfire. 

• Ultra-lightweight and airy construction
• Breathable fabric keeps you cool
• 7% Viscose from Bamboo / 29% Polyester / 4% Spandex
• Anti-odor properties keep you fresh all-day long
• Flattering and cooling v-neck
• Textured slub knit with a weighty drape
• Take your normal size for a roomy fit
• Length hits below hip
• Oversized hood with canvas drawstrings
• Kangaroo pocket for stashing essentials

• Ultra-lightweight and airy construction
  
• UPF 50+ offers serious sun protection
  
• Material Contents: Shell: 86% Recycled Polyester / 14% Spandex
  
• Material Contents: Liner: 48% Viscose from Bamboo / 49% Polyester / 3% Spandex
• 4-way stretch gives you freedom of movement
  
• Anti-odor liner keeps you feeling fresh
  
• Built-in liner is buttery soft
  
• High waist knit waistband with drawstring

With a wide elastic waistband and a simple pull-on design, you’ll probably start calling them “your comfy shorts.” The stretch-infused fabric and featherweight feel make them perfect weekend go-to’s for anything active… or lazy. We like a mix of both, so no judgment here.

• Ultra-lightweight and airy construction
  
• Mid-rise, adjustable knit waistband
• 3.5" Inseams
• Shell: 86% Polyester / 14% Spandex
• UPF 50+ offers serious sun protection
  
• 4-way stretch gives you freedom of movement
  
• Wide elastic waistband and interior drawstring for custom comfort
  
• Hand pockets and secure back pockets

Crafted with four-way stretch, drirelease® tech, and awesome breathability, the Elevate Lightweight Tank was designed to keep you cool and dry on the hottest, muggiest days. The perfect tank for workouts, it also makes a sporty everyday option thanks to a boxy, slightly cropped fit.

• Ultra-lightweight yet durable lyocell blend doesn’t weigh you down
  
• 81% Polyester / 11% Lyocell / 8% Spandex
• Highly breathable fabric keeps you cool
  
• Relaxed through the body with added stretch that moves with you
• Boxy and semi-cropped fit
• Tech wicks moisture and dries quickly
• Fresh odor control keeps you fresh
• Modern high neck design
• UPF 25+ Sun Protection

Performance-level comfort and casual, everyday style that looks great with sneakers, slides, or flip-flops

• Ultra-lightweight and airy construction
  
• UPF 50+ offers serious sun protection
  
• 86% Polyester / 14% Spandex
• Tapered leg
• Inseam: 26”
• 4-way stretch gives you freedom of movement
  
• Quick-dry fabric keeps you cool and comfy
  
• High waist knit waistband with drawstring for customizable comfort
  
• Secure zipper pocket ideal for cash, cards, or keys"

This hoodie will keep them cool and comfy all day long and thanks to an impressive UPF 50+ rating, they’ll be safely protected from the sun. That means no more wriggly sunscreen battles. And with plenty of cool colors to choose from, you’ll keep everyone happy (even the picky ones).

• 68% Viscose from Bamboo / 29% Polyester / 3% Spandex
• Lightweight design doesn’t weigh you down
  
• UPF 50+ offers serious sun protection
  
• 4-way stretch gives you freedom of movemen
  
• Anti-odor properties keep you fresh all-day lon
  
• Relaxed crossover hood
  
• Left chest pocket for stashing sunnies and knick knacks

With the same soft and worn-in feel as their favorite tee they just outgrew, the Toddler Party Wave Tee features an original design inspired by the days splashing around in the surf. Who needs an iPad when you've got endless waves with friends?

• 50% cotton / 50% polyester
• Ultra-soft cotton blend
• Timeless crewneck design
• Set-in sleeves for a classic fit
• Tagless size label for scratch-free comfort

• Playful camp-inspired tee designed for little adventurers
  
• Soft, sustainable cotton built for comfort and durability
  
• Perfect for trail walks, tree climbing, and everyday exploring
  
• Brings a cheerful dose of camp happiness to any adventure

Some of the best souvenirs can’t be packed. They’re collected along the trail, in quiet forests, and under wide-open skies

• Designed as a reminder to slow down, get outside, and make room for moments that truly matter
• Made for long walks, slow mornings, and everyday adventures
• Unisex sizing with a standard tee fit
• Made from 100% soft, breathable cotton

Super soft and super stretchy, the Bamboo Shade Hoodie isn’t just for grownups. This hoodie will keep them cool and comfy all day long and thanks to an impressive UPF 50+ rating, they’ll be safely protected from the sun.

• Lightweight design doesn’t weigh you down
• UPF 50+ offers serious sun protection
• 4-way stretch gives you freedom of movement
• Anti-odor properties keep you fresh all-day long
• Relaxed crossover hood
• Left chest pocket for stashing knick knacks
• Material Description: Ultra-soft, stretch knit
• Material Contents: 68% Viscose from Bamboo / 29% Polyester / 3% Spandex
  

Cute, coastal, and made for messy moments, the Boujee Marlin Boujee Bib is the ultimate women’s fishing and boat-day romper that blends style and performance with effortless confidence. Designed with a durable 100% Polyester shell and breathable mesh lining, it features a cinched elastic waist for a flattering fit, as well as 100% waterproof pockets to protect your phone, lures, and essentials. The stain-repellent and blood-resistant fabric allows splashes and fish slime to wipe clean easily, so you stay fresh and camera-ready from the dock to the deck.

• Relaxed romper silhouette with a cinched waist for shape
• Waterproof pockets
• 100% Polyester shell
• Stain- and blood-resistant coating
• Breathable mesh lining
• Lightweight quick-dry performance
• Boujee Marlin logo detail

Functional, stylish, and made for active coastal days, the Boujee Marlin Catch & Release Shorts are the utility shorts that keep you moving with confidence and ease. Crafted with a durable 100% Nylon shell and soft mesh lining, these relaxed-fit shorts combine lightweight comfort with practical design. Multiple pockets provide plenty of space for essentials, while the boujee-inspired details elevate everyday utility for fishing trips, boating adventures, or casual athleisure. 

• Relaxed utility shorts with a comfortable, easygoing silhouette
• Lightweight and durable fabric
• Soft mesh lining
• Multiple functional pocket
• Quick-dry performance
• Boujee Marlin logo detail

Relaxed, sporty, and made for the women who do life on and off the water — the Boujee Marlin Angler Fit Tee is your everyday performance tee with an elevated Boujee twist. Designed with a soft, breathable 92% Polyester / 8% Spandex blend, this raglan top features UPF 50 sun protection and antimicrobial technology to keep you fresh and comfortable from boat launch to brunch. Its relaxed silhouette offers easy movement and effortless styling.

• Relaxed raglan tee with a soft drape and easy everyday feel
• UPF 50 sun protection
• Antimicrobial technology
• Breathable performance fabric
• Four-way stretch comfort
• Lightweight + quick-dry;
• Boujee Marlin signature detail.

Meet your new go-to women’s fishing shirt for long, sun-soaked days on the water. The Boujee Marlin Offshore Long Sleeve is performance-driven, coastal-cool, and designed to keep up with everything from offshore fishing trips to dockside drinks.

Thoughtful details like thumbholes for secure coverage ensure it stays in place during active days on the boat, while the sleek, feminine silhouette transitions seamlessly into everyday athleisure. No outfit change required.

Fit: Lightweight women’s long sleeve with a smooth, flexible performance fit designed to flatter and move with you.

• UPF 50 sun protection for long days outdoors
• Moisture-wicking + antimicrobial fabric to stay fresh and dry
• Four-way stretch for unrestricted movement
• Breathable, quick-dry performance fabric
• Thumbholes for secure, sun-safe coverage
• Signature Boujee Marlin branding detail

• Fabric Content: 100% Cotton
• Relaxed Fit Short Sleeve T-Shirt
• Garment Dyed For Ultra Soft Look And Feel
• Double Needle Reinforced Durable Neck Collar
• Printed with Water-Based Discharge Ink