Pure Lure

Showing 1-11 of 11 Results
Hull
$65.00
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Super lightweight shorts with an internal compression lining for maximum comfort. 

  • Air light training fabrication with maximum stretch for movement
  • Engineered laser-cut perforation panel for maximum airflow.
  • Internal cell phone sleeve on compression lining
  • Zip secure back pocket
  • 92% Poly / 8% Eco-friendly spandex lightweight microfiber"
Dock Short Hybrid
$55.00
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  • 4 way stretch for maximum comfort and style
  • 20-inch out-seam
  • DWR water repellent and stain release
  • 5 multi-purpose pockets including side cordura lined plier pocket
  • Woven label pure lure branding
  • 92 poly, 8% spandex, 160 gsm weight
Ink Pen
Ink Pen
$28.00
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  • Adjustable 5 panel mesh back with snapback closure
  • Precurved bill
  • Twill Poly Mesh
JoJo / Cloud Fit
JoJo / Cloud Fit
$36.00
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Full CLOUD-FIT memory foam sweatband for pillow-like comfort on your forehead.

  • Adjustable 6 Panel mesh back with snapback closure
  • Structured performance cotton front panels with curved bill
  • Painted Tuna Patchwork
Sluggo TB Snapback
Sluggo TB Snapback
$25.00
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  • Adjustable 5 panel with snapback closure
  • Precurved bill with Captn rope
  • Amazing fit and loved by all
  • High definition logo screen
Tuna Bonez Hat
Tuna Bonez Hat
$28.00
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  • Crushable 5 panel with snapback closure
  • Twill Poly Mesh
  • High definition embroidered patch on camo
Reel Tuna
$28.00
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  • Our 30 Singles super soft ring-spun. All our double-needle stitching on the hems and sleeves of your garment is the Pure Lure sign of quality.
  • Our shoulder-to-shoulder tape helps to protect your garment and allows it to maintain its tailored shape.
  • This garment is NAFTA Compliant and is designed in Maryland, and made in North America with American manufactured yarns.
  • 100% Cotton
Pure Patriot
$28.00
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  • Our 30 Singles super soft ring-spun Bi-blend fabric is a blend of 52% Cotton / 48% Polyester.
  • All our double-needle stitching on the hems and sleeves of your garment is the Pure Lure sign of quality.
  • Our shoulder-to-shoulder tape helps to protect your garment and allows it to maintain its tailored shape.
  • This garment is NAFTA Compliant and is designed in Maryland, and made in North America with American manufactured yarns.
Bahrami
$56.00
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  • 2 way stretch for extra comfort
  • All-over fish print
  • Chest pocket
  • Pure Lure woven Label branding
  • Untucked shirt fit
  • 98% Cotton 2% Stretch
Oval Tuna LS Performance Hoody
$60.00
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The PURE LURE sun shirt offers a generous cut to maximize comfort both on and off the water.  Utilize the hood for full coverage.

  • PURE * tech fabrics offer UPX 50+ sun protection, cool moisture-wicking properties to keep you comfortable.
  • M-Shield is a Zinc based technology that keeps fabric fresh and defends against odor-causing bacteria.
  • 100% Polyester
Ink Pen Performance Sun Shirt
$50.00
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The PURE LURE sun shirt offers a generous cut to maximize comfort both on and off the water.

  • PURE * tech fabrics offer UPX 50+ sun protection, cool moisture-wicking properties to keep you comfortable.
  • M-Shield is a Zinc based technology that keeps fabric fresh and defends against odor-causing bacteria.
  • 100% Polyester