Pure Lure

• 4 way stretch for maximum comfort and style
• 20-inch out-seam
• DWR water repellent and stain release
• 5 multi-purpose pockets including side cordura lined plier pocket
• Woven label pure lure branding
• 92 poly, 8% spandex, 160 gsm weight

• Our 30 Singles super soft ring-spun. All our double-needle stitching on the hems and sleeves of your garment is the Pure Lure sign of quality.
• Our shoulder-to-shoulder tape helps to protect your garment and allows it to maintain its tailored shape.
• This garment is NAFTA Compliant and is designed in Maryland, and made in North America with American manufactured yarns.
• 100% Cotton

Super lightweight shorts with an internal compression lining for maximum comfort. 

• Air light training fabrication with maximum stretch for movement
• Engineered laser-cut perforation panel for maximum airflow.
• Internal cell phone sleeve on compression lining
• Zip secure back pocket
• 92% Poly / 8% Eco-friendly spandex lightweight microfiber"

• 2 way stretch for extra comfort
• All-over fish print
• Chest pocket
• Pure Lure woven Label branding
• Untucked shirt fit
• 98% Cotton 2% Stretch

The PURE LURE sun shirt offers a generous cut to maximize comfort both on and off the water.  Utilize the hood for full coverage.

• PURE * tech fabrics offer UPX 50+ sun protection, cool moisture-wicking properties to keep you comfortable.
• M-Shield is a Zinc based technology that keeps fabric fresh and defends against odor-causing bacteria.
• 100% Polyester

• Our 30 Singles super soft ring-spun Bi-blend fabric is a blend of 52% Cotton / 48% Polyester.
• All our double-needle stitching on the hems and sleeves of your garment is the Pure Lure sign of quality.
• Our shoulder-to-shoulder tape helps to protect your garment and allows it to maintain its tailored shape.
• This garment is NAFTA Compliant and is designed in Maryland, and made in North America with American manufactured yarns.

The PURE LURE sun shirt offers a generous cut to maximize comfort both on and off the water.

• PURE * tech fabrics offer UPX 50+ sun protection, cool moisture-wicking properties to keep you comfortable.
• M-Shield is a Zinc based technology that keeps fabric fresh and defends against odor-causing bacteria.
• 100% Polyester

• Adjustable 5 panel with snapback closure
• Precurved bill with Captn rope
• Amazing fit and loved by all
• High definition logo screen

• Adjustable 5 panel mesh back with snapback closure
• Precurved bill
• Twill Poly Mesh

Full CLOUD-FIT memory foam sweatband for pillow-like comfort on your forehead.

• Adjustable 6 Panel mesh back with snapback closure
• Structured performance cotton front panels with curved bill
• Painted Tuna Patchwork