Pure Lure

Showing 1-12 of 12 Results
Whisk Jacket
$55.00
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  • Water-resistant 82 GSM
  • 100% polyester with zip front closure
  • Scuba neck
  • Mesh-lined 3 panel hood
  • Welt pockets
Marlinscape
$28.00
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  • 52% Cotton / 48% Polyester.
  • Double needle stitching on the hems and sleeves of your garment is the Pure Lure sign of quality.
  • Shoulder-to-shoulder tape helps to protect your garment and allows it to maintain its tailored shape.
  • This garment is NAFTA Compliant and is designed in Maryland and made in North America with American manufactured yarns.
Skilly Bib
$90.00
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  • Seam seal to keep you dry.
  • Soft yet durable PCV / Polyester treated material to ensure pliability in colder temps
  • Abrasion-resistant
  • Full cut to maintain excellent mobility
  • Site secure snap
  • Heavy-duty key in suspenders with black divider
American Fishbone T-Shirt
$28.00
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  • Premium Bi-blend fabric: 52% Cotton / 48% Polyester
  • Super Soft
  • Pure Lure Quality construction
  • Double-needle stitching and shoulder-to-shoulder tape for durability.
Taku T-Shirt
$28.00
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  • Premium Bi-blend fabric: 52% Cotton / 48% Polyester
  • Super Soft
  • Pure Lure Quality construction
  • Double-needle stitching and shoulder-to-shoulder tape for durability.
Harbor Daze
$60.00
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  • 4 way stretch with "slub" texture
  • 19" inch out-seam, chino styling
  • DWR water repellent and stain release
  • 5 total pockets with zip secure back
  • Woven label Pure Lure branding
  • 71% poly, 25% cotton, 4% spandex
Dock Short Hybrid
$33.00
$55.00
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  • 4 way stretch for maximum comfort and style
  • 20-inch out-seam
  • DWR water repellent and stain release
  • 5 multi-purpose pockets including side cordura lined plier pocket
  • Woven label pure lure branding
  • 92 poly, 8% spandex, 160 gsm weight
Hull
$39.00
$65.00
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Super lightweight shorts with an internal compression lining for maximum comfort. 

  • Air light training fabrication with maximum stretch for movement
  • Engineered laser-cut perforation panel for maximum airflow.
  • Internal cell phone sleeve on compression lining
  • Zip secure back pocket
  • 92% Poly / 8% Eco-friendly spandex lightweight microfiber"
Bahrami
$33.60
$56.00
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  • 2 way stretch for extra comfort
  • All-over fish print
  • Chest pocket
  • Pure Lure woven Label branding
  • Untucked shirt fit
  • 98% Cotton 2% Stretch
Oval Tuna LS Performance Hoody
$36.00
$60.00
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The PURE LURE sun shirt offers a generous cut to maximize comfort both on and off the water.  Utilize the hood for full coverage.

  • PURE * tech fabrics offer UPX 50+ sun protection, cool moisture-wicking properties to keep you comfortable.
  • M-Shield is a Zinc based technology that keeps fabric fresh and defends against odor-causing bacteria.
  • 100% Polyester
Pure Patriot
$16.80
$28.00
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  • Our 30 Singles super soft ring-spun Bi-blend fabric is a blend of 52% Cotton / 48% Polyester.
  • All our double-needle stitching on the hems and sleeves of your garment is the Pure Lure sign of quality.
  • Our shoulder-to-shoulder tape helps to protect your garment and allows it to maintain its tailored shape.
  • This garment is NAFTA Compliant and is designed in Maryland, and made in North America with American manufactured yarns.
Ink Pen Performance Sun Shirt
$30.00
$50.00
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The PURE LURE sun shirt offers a generous cut to maximize comfort both on and off the water.

  • PURE * tech fabrics offer UPX 50+ sun protection, cool moisture-wicking properties to keep you comfortable.
  • M-Shield is a Zinc based technology that keeps fabric fresh and defends against odor-causing bacteria.
  • 100% Polyester