SPRING 2023

• Crossover hood construction
• Full coverage for ultimate sun protection
• Flowy silhouette for mobility and comfort
• Thumbholes
• 20 UPF
• Ultra-light breathable

• AVIDry Performance Fabric
• 50+ UPF, UVA, and UVB Sun Protection
• Stain Release Engineering
• Quick Dry Technology
• 100% Polyester Microfiber

• Becksa™ really has it all. This fabric uses drop needle construction to resemble a heathered rib that is soft and buttery. Because of this, it has great coverage while the texture makes it incredibly forgiving. The yarn is two-tone for added visual depth. Our beloved Becksa™ is known to be incredibly durable, even beyond yoga. It’s a hiking and climbers favorite — we have scores of great reviews to prove it.                 
• Recycled polyester blend 1x1 compression stretch rib 
• bluesign® product
• UPF 50+ 
• 7/8 legging 
• Wide waistband with hidden key pocket 
• Side pockets 
• Flatlock construction 
• Metal logo at center back waistband 
• High Rise, Fitted

• 50/50 cotton/polyester
• Midweight fabric with DryBlend® technology: delivers moisture management properties
• Classic fit

Relax poolside or explore a new beach with friends in our first ever coverup made to move with you. Offered in our new lyocell fabric, this coverup is rated 30 UPF for sun protection to keep you protected on those sunny days.

• Relaxed hood with canvas drawstrings
• V neck
• Side slits for airflow
• 30 UPF
• Lightweight
• Breathable

Stay comfortable and casual in this super-soft graphic tee, featuring our choice of low country transportation.

• Ultra-soft
• 50% Polyester / 37% Cotton / 13% Rayon
• Tagless label
• Custom woven label at hem

• 50% Polyester / 37% Cotton / 13% Rayon
• Premium woven label at right hem
• Ultra-soft
• Tagless label
• Custom wave woven label at hem

• 100% cotton

• UV 50+ fabric
• Three-Button Polo Collar
• 85% Polyester, 15% Spandex
• Tropical Weight - 180gsm
• Moisture Wicking
• Quick-Drying
• Wrinkle Resistant

• Core fit
• Regular length - 19" out seam
• 8.5" inseam
• 92% polyester, 8% elastane
• Moisture-wicking
• Mesh-lined Pockets
• UV 50+ factor

Our signature Performance Shirt featuring American Aquatic & Salt Fever Guide Service.

• AVIDry Performance Fabric
• 50+ UPF, UVA, and UVB Sun Protection
• Stain Release Engineering
• Quick Dry Technology
• 100% Polyester Microfiber

The Raya Twist Top is one-part athletic top and one-part swim top. Wear it in and out of the water, and in and out of yoga class!

• UPF +50 Solar Protection
• Moisture Wicking Technology
• Anti-Microbial
• Incredibly Soft Fabric with Stretch 
  

Feel the freedom of the outdoors in the Reel Skipper Water Skort! We designed the Water Skort to have extra Flowyness & breathability so you can stay comfortable and stylish under the sun!

• UPF +50 Solar Protection
• Moisture Wicking Technology
• Anti-Microbial
• Shorts In Tribe Print Underneath
• Wear In and Out of The Water
• Incredibly Soft Fabric with Stretch
  

• Performance Fabric with 4-way Stretch
• 50+ Sun Protection with UVA and UVB protection
• Moisture wicking quick dry fabric
• Articulated sleeves provide enhanced range of motion
• Strategic seams for optimal fit and comfort
• 3 panel hood
• Hidden Stash Pocket
• Athletic fit trim not tight.

• Classic fit
• Unlined for ultimate versatility
• 7.5" inseam - Above the knee
• 4-Way Stretch
• Quick drying
• Moisture wicking
• UPF 30+
• Built to surf! The sofa or the swells – your choice

• 100% cotton
• Midweight fabric
• Classic fit
• Side seams

• UPF 50+ UV solar protection
• Lightweight + comfortable
• Wicks moisture away from skin + quick drying
• Colors won’t fade from exposure to the elements
• Set-in sleeve - quality construction + stitching FABRIC DETAILS 4.1 oz. 100% Microfiber Polyester
• Moisture-wicking properties M-Shield anti-microbial technology fights odo

• 100% combed ringspun cotton fine jersey
• Ash is 99/1 combed ringspun cotton/polyester
• 60/40 combed ringspun cotton/polyester
• Topstitched ribbed knit collar

Our signature Performance Shirt featuring American Aquatic & Salt Fever Guide Service.

• 50/25/25 polyester/combed ringspun cotton/rayon
• Fabric laundered
• Scoop neck
• Curved hem

• Made in United States
• 94% Polyester; 6% Spandex
  

The Biker Shorts are everything your adventurous spirit needs. Feel confident and comfortable in every activity you do. Wear them as a swim bottom or pair with any UPF Top for the perfect beach or boat outfit.

• Moisture Wicking Technology
• UPF 50+ Solar Protection
• Anti-Microbial
• 6.5'' inseam
• Made in Colombia
• 75% Recycled Poly - 25% Lycra

• 52% Cotton / 48% Polyester.
• Double needle stitching on the hems and sleeves of your garment is the Pure Lure sign of quality.
• Shoulder-to-shoulder tape helps to protect your garment and allows it to maintain its tailored shape.
• This garment is NAFTA Compliant and is designed in Maryland and made in North America with American manufactured yarns.