SPRING 2023

• 100% Micro-Fiber Polyester
• UPF +50 solar protection
• Lightweight
• Loose-fit cut

• 4 way stretch with "slub" texture
• 19" inch out-seam, chino styling
• DWR water repellent and stain release
• 5 total pockets with zip secure back
• Woven label Pure Lure branding
• 71% poly, 25% cotton, 4% spandex

• Seam seal to keep you dry.
• Soft yet durable PCV / Polyester treated material to ensure pliability in colder temps
• Abrasion-resistant
• Full cut to maintain excellent mobility
• Site secure snap
• Heavy-duty key in suspenders with black divider

• 50/50 cotton/polyester
• Pre-shrunk
• Advanced moisture management performance
• 1x1 ribbed seamless collar

• 50/25/25 polyester/airlume combed and ringspun cotton/rayon
• Side seams

This design shows a redfish with a floral backdrop. The fish is filled with scenery of a pusherman pushing the skiff down the marsh for the hunt. Native flowers also are present with a crab, one of the redfish's favorite snacks.

6 oz. | 100% Organic Cotton

• Sustainable
• Classic Cut

Grateful bear plays homage to the Grateful Dead through the eyes of the bear. The mosaic style print has a tactile feel that is truly unique.

• Handmade tie-dye | No two shirts are the same!
• 100% Organic Cotton
• Classic Tee 

• 8.5" inseam
• 4-way stretch hybrid
• Large walkshort-style pockets lined with quick-dry mesh
• Built to Slay.

•  AVIDry Performance Fabric
• 50+ UPF, UVA, and UVB Sun Protection
  
• Stain Release Engineering
  
• Quick Dry Technology
  
• 100% Polyester Microfiber

• Featuring a lightweight, stretch-woven fabric, this versatile short delivers day-long comfort and guide-approved design features.
• 41% Recycled Nylon / 44% Nylon / 15% Spandex + DWR
• 50 UPF
• 145 GSM
• Fixed waist with belt loops
• Partial waistband elastic at hip for comfort
• Button closure with zipper fly
• Secure back right zipper pocket

• This skort checks all the boxes in the quest for the perfect summer bottom. Breathable, lightweight, and quick drying. The perfect adventure skort for all day wear.
• 127 GSM
• 86% Polyester / 14% Spandex
• 50 UPF
• Wide comfort waistband
• Bamboo interior short liner with drop in pocket
• Zipper stow pocket at back waistband

• Side button closure 
• Front patch pockets 
• Back patch pockets
• Peek a boo opening at back waist
• Inseam: 4" (10.16cm) 
• Standard Fit
• 98 Organic Cotton | 2 LYCRA® Elastane

• 100% Micro-Fiber Polyester
• UPF +50 solar protection
• Lightweight
• Loose-fit cut

• 50% Polyester / 37% Cotton / 13% Rayon
  
• Premium woven label at right hem
• Ultra-soft
• Tagless label

• Recycled polyester/TENCEL™ Lyocell blend stretch fabric
• Moisture wicking
• 149gsm
• High neck tank
• Self binding at neck
• Turnback armholes
• Faced shirttail hem
• Standard Fit
• 74 Recycled Polyester | 19 TENCEL™ Lyocell | 7 Elastane

• Lightweight stretch
• Fabric weight: 160 gsm
• Sleeveless scoop neck tank with racerback and center back seam details
• Standard Fit
• 95 TENCEL™ Modal | 5 Elastane

• bluesign® certified product 
• Recycled polyester/TENCEL™ Lyocell blend stretch jersey 
• Fabric weight: 200 gsm 
• Sublimated prints 
• V-neck spaghetti strap dress 
• Binding loop at center back creates unique racerback silhouette 
• Interior shelf bra with mesh lining and plush elastic 
• Removable modesty cups 
• Relaxed Fit

The yoga shorts are everything your adventurous spirit needs. Feel confident and comfortable in every activity you do. Wear them as a swim bottom or pair them with any UPF Top for the perfect beach or boat outfit.

• Moisture Wicking Technology
• UPF Solar Protection
• Anti-Microbial
• Can Be Worn in and Out of The Water
• Light Weight Fabric with Stretch
• 1.5" Inseam 
  

• Boardshort with side seam detailing 
• Faux fly with gusset and Velcro closure 
• Lasso drawcord exits eyelets at front waistband with new secure cinch detail 
• Secure back welt pocket with Velcro closure and internal keyloop 
• Standard Fit
• 4-way stretch 
• Quick dry 
• UPF 50+ 
• Fair Trade Certified™ Factory 
• Recycled Content
• 92% Recycled Polyester | 8% Elastane

• 75% Recycled Polyester | 21% Polyester | 4% Elastane
• Interior drawstring at waistband
• Reverse entry back welt pockets
• Hidden elastic key loop at back right pocket
• Standard Fit
• Moisture wicking finish
• UPF 30+
• Stretch
• bluesign® approved materials
• Fair Trade Certified™ Factory
• Recycled Content

• Hemp/recycled polyester/TENCEL™ Lyocell blend jersey knit
• Natural odor reducing features
• Rolled sleeve cuffs 
• Standard fit 
• Relaxed Fit

• Bluesign® certified product
• Recycled polyester blend performance stretch jersey 
• Fabric weight: 170 gsm 
• Moisture wicking 
• Sublimated prints 
• High neck dress, clean finished at neck and armholes 
• Self lined 
• Shaped empire seam with inverted pleats for bust shaping 
• On-seam hand pockets 

• Elastic waist mid-rise short with built in webbing belt with elastic roll band and cam buckle, half-moon pockets, mesh pocket bags, gusset, double needle reinforced seams                                                                                                                                  
• Fabric: 4oz 100% nylon ottoman - quick dry                                                                    
• Inseam: 4”