SPRING 2023

Showing 24-48 of 83 Results
Marlinscape
$19.60
$28.00
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  • 52% Cotton / 48% Polyester.
  • Double needle stitching on the hems and sleeves of your garment is the Pure Lure sign of quality.
  • Shoulder-to-shoulder tape helps to protect your garment and allows it to maintain its tailored shape.
  • This garment is NAFTA Compliant and is designed in Maryland and made in North America with American manufactured yarns.
American Fishbone T-Shirt
$19.60
$28.00
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  • Premium Bi-blend fabric: 52% Cotton / 48% Polyester
  • Super Soft
  • Pure Lure Quality construction
  • Double-needle stitching and shoulder-to-shoulder tape for durability.
Taku T-Shirt
$19.60
$28.00
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  • Premium Bi-blend fabric: 52% Cotton / 48% Polyester
  • Super Soft
  • Pure Lure Quality construction
  • Double-needle stitching and shoulder-to-shoulder tape for durability.
Salt Fever Hooded Performance Shirt
$25.20
$36.00
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Our Performance Shirts use sublimation instead of traditional screen printing, allowing you to enjoy the full breathability and moisture wicking properties even under the print.
  • 100% Micro-Fiber Polyester
  • UPF +50 solar protection
  • Lightweight
  • Loose-fit cut
Harbor Daze
$42.00
$60.00
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  • 4 way stretch with "slub" texture
  • 19" inch out-seam, chino styling
  • DWR water repellent and stain release
  • 5 total pockets with zip secure back
  • Woven label Pure Lure branding
  • 71% poly, 25% cotton, 4% spandex
Skilly Bib
$63.00
$90.00
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  • Seam seal to keep you dry.
  • Soft yet durable PCV / Polyester treated material to ensure pliability in colder temps
  • Abrasion-resistant
  • Full cut to maintain excellent mobility
  • Site secure snap
  • Heavy-duty key in suspenders with black divider
Mountains to Sea Short Sleeve Tee
$22.00
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  • 50/50 cotton/polyester
  • Pre-shrunk
  • Advanced moisture management performance
  • 1x1 ribbed seamless collar
Mountains to Sea Youth Tee
$18.99
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  • 50/25/25 polyester/airlume combed and ringspun cotton/rayon
  • Side seams
Last Cast
$34.00
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  • 6 oz. | 100% Organic Cotton
  • Sustainable
  • Classic Cut
Red Drum
$34.00
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This design shows a redfish with a floral backdrop. The fish is filled with scenery of a pusherman pushing the skiff down the marsh for the hunt. Native flowers also are present with a crab, one of the redfish's favorite snacks.

6 oz. | 100% Organic Cotton

  • Sustainable
  • Classic Cut
Grateful Bear
$34.00
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Grateful bear plays homage to the Grateful Dead through the eyes of the bear. The mosaic style print has a tactile feel that is truly unique.

  • Handmade tie-dye | No two shirts are the same!
  • 100% Organic Cotton
  • Classic Tee 
First Mates Boardshorts-In the Spread
$60.00
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  • 8.5" inseam
  • 4-way stretch hybrid
  • Large walkshort-style pockets lined with quick-dry mesh
  • Built to Slay.
Always Thirsty Avidry LS
$44.99
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  •  AVIDry Performance Fabric
  • 50+ UPF, UVA, and UVB Sun Protection
  • Stain Release Engineering
  • Quick Dry Technology
  • 100% Polyester Microfiber
Men's Lined Breeze Short
$50.70
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  • The Breeze Short is now available with an ultra-soft, bamboo boxer brief liner for ultimate comfort.
  • 127 GSM
  • 86% Polyester / 14% Spandex
  • 50 UPF
  • Elastic waistband with drawcord
  • Ultra-soft, boxer brief liner
  • Secure back zipper pocket
  • 7" Inseam
Men's Latitude Short
$98.00
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  • Featuring a lightweight, stretch-woven fabric, this versatile short delivers day-long comfort and guide-approved design features.
  • 41% Recycled Nylon / 44% Nylon / 15% Spandex + DWR
  • 50 UPF
  • 145 GSM
  • Fixed waist with belt loops
  • Partial waistband elastic at hip for comfort
  • Button closure with zipper fly
  • Secure back right zipper pocket
Women's Bamboo-Lined Breeze Skort
$48.10
$74.00
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  • This skort checks all the boxes in the quest for the perfect summer bottom. Breathable, lightweight, and quick drying. The perfect adventure skort for all day wear.
  • 127 GSM
  • 86% Polyester / 14% Spandex
  • 50 UPF
  • Wide comfort waistband
  • Bamboo interior short liner with drop in pocket
  • Zipper stow pocket at back waistband
Sancho Shortalls
$77.00
$110.00
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  • Side button closure 
  • Front patch pockets 
  • Back patch pockets
  • Peek a boo opening at back waist
  • Inseam: 4" (10.16cm) 
  • Standard Fit
  • 98 Organic Cotton | 2 LYCRA® Elastane
Explore Elkin Performance Shirt
$23.10
$33.00
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Our signature Performance Shirt featuring Explore Elkin
  • 100% Micro-Fiber Polyester
  • UPF +50 solar protection
  • Lightweight
  • Loose-fit cut
Women's Pull-On Breeze Short
$74.00
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  • 86% Polyester / 14% Spandex
  • 50 UPF
  • 127 GSM
  • Wide elastic self-waistband with internal hidden drawstring
  • Bamboo-lined hand pockets
  • Secure back pockets
  • 3.5" Inseam
Tropic Hangout Tee
$21.00
$30.00
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  • 50% Polyester / 37% Cotton / 13% Rayon
  • Premium woven label at right hem
  • Ultra-soft
  • Tagless label
Lunar Glow Sleeveless
$41.30
$59.00
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  • Recycled polyester/TENCEL™ Lyocell blend stretch fabric
  • Moisture wicking
  • 149gsm
  • High neck tank
  • Self binding at neck
  • Turnback armholes
  • Faced shirttail hem
  • Standard Fit
  • 74 Recycled Polyester | 19 TENCEL™ Lyocell | 7 Elastane
Foundation 365 Tank
$31.50
$45.00
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  • Lightweight stretch
  • Fabric weight: 160 gsm
  • Sleeveless scoop neck tank with racerback and center back seam details
  • Standard Fit
  • 95 TENCEL™ Modal | 5 Elastane
Ayla Dress
$69.30
$99.00
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  • bluesign® certified product 
  • Recycled polyester/TENCEL™ Lyocell blend stretch jersey 
  • Fabric weight: 200 gsm 
  • Sublimated prints 
  • V-neck spaghetti strap dress 
  • Binding loop at center back creates unique racerback silhouette 
  • Interior shelf bra with mesh lining and plush elastic 
  • Removable modesty cups 
  • Relaxed Fit
Yoga Water Shorts
$52.00
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The yoga shorts are everything your adventurous spirit needs. Feel confident and comfortable in every activity you do. Wear them as a swim bottom or pair them with any UPF Top for the perfect beach or boat outfit.

  • Moisture Wicking Technology
  • UPF Solar Protection
  • Anti-Microbial
  • Can Be Worn in and Out of The Water
  • Light Weight Fabric with Stretch
  • 1.5" Inseam 
Showing 24-48 of 83 Results