SPRING 2023
Showing 24-48 of 83 Results
Marlinscape
$19.60
$28.00
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- 52% Cotton / 48% Polyester.
- Double needle stitching on the hems and sleeves of your garment is the Pure Lure sign of quality.
- Shoulder-to-shoulder tape helps to protect your garment and allows it to maintain its tailored shape.
- This garment is NAFTA Compliant and is designed in Maryland and made in North America with American manufactured yarns.
American Fishbone T-Shirt
$19.60
$28.00
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- Premium Bi-blend fabric: 52% Cotton / 48% Polyester
- Super Soft
- Pure Lure Quality construction
- Double-needle stitching and shoulder-to-shoulder tape for durability.
Taku T-Shirt
$19.60
$28.00
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- Premium Bi-blend fabric: 52% Cotton / 48% Polyester
- Super Soft
- Pure Lure Quality construction
- Double-needle stitching and shoulder-to-shoulder tape for durability.
Salt Fever Hooded Performance Shirt
$25.20
$36.00
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Our Performance Shirts use sublimation instead of traditional screen printing, allowing you to enjoy the full breathability and moisture wicking properties even under the print.
- 100% Micro-Fiber Polyester
- UPF +50 solar protection
- Lightweight
- Loose-fit cut
Harbor Daze
$42.00
$60.00
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- 4 way stretch with "slub" texture
- 19" inch out-seam, chino styling
- DWR water repellent and stain release
- 5 total pockets with zip secure back
- Woven label Pure Lure branding
- 71% poly, 25% cotton, 4% spandex
Skilly Bib
$63.00
$90.00
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- Seam seal to keep you dry.
- Soft yet durable PCV / Polyester treated material to ensure pliability in colder temps
- Abrasion-resistant
- Full cut to maintain excellent mobility
- Site secure snap
- Heavy-duty key in suspenders with black divider
Mountains to Sea Short Sleeve Tee
$22.00
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- 50/50 cotton/polyester
- Pre-shrunk
- Advanced moisture management performance
- 1x1 ribbed seamless collar
Mountains to Sea Youth Tee
$18.99
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- 50/25/25 polyester/airlume combed and ringspun cotton/rayon
- Side seams
Red Drum
$34.00
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This design shows a redfish with a floral backdrop. The fish is filled with scenery of a pusherman pushing the skiff down the marsh for the hunt. Native flowers also are present with a crab, one of the redfish's favorite snacks.
6 oz. | 100% Organic Cotton
- Sustainable
- Classic Cut
Grateful Bear
$34.00
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Grateful bear plays homage to the Grateful Dead through the eyes of the bear. The mosaic style print has a tactile feel that is truly unique.
- Handmade tie-dye | No two shirts are the same!
- 100% Organic Cotton
- Classic Tee
First Mates Boardshorts-In the Spread
$60.00
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- 8.5" inseam
- 4-way stretch hybrid
- Large walkshort-style pockets lined with quick-dry mesh
- Built to Slay.
Always Thirsty Avidry LS
$44.99
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- AVIDry Performance Fabric
- 50+ UPF, UVA, and UVB Sun Protection
- Stain Release Engineering
- Quick Dry Technology
- 100% Polyester Microfiber
Men's Lined Breeze Short
$50.70
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- The Breeze Short is now available with an ultra-soft, bamboo boxer brief liner for ultimate comfort.
- 127 GSM
- 86% Polyester / 14% Spandex
- 50 UPF
- Elastic waistband with drawcord
- Ultra-soft, boxer brief liner
- Secure back zipper pocket
- 7" Inseam
Men's Latitude Short
$98.00
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- Featuring a lightweight, stretch-woven fabric, this versatile short delivers day-long comfort and guide-approved design features.
- 41% Recycled Nylon / 44% Nylon / 15% Spandex + DWR
- 50 UPF
- 145 GSM
- Fixed waist with belt loops
- Partial waistband elastic at hip for comfort
- Button closure with zipper fly
- Secure back right zipper pocket
Women's Bamboo-Lined Breeze Skort
$48.10
$74.00
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- This skort checks all the boxes in the quest for the perfect summer bottom. Breathable, lightweight, and quick drying. The perfect adventure skort for all day wear.
- 127 GSM
- 86% Polyester / 14% Spandex
- 50 UPF
- Wide comfort waistband
- Bamboo interior short liner with drop in pocket
- Zipper stow pocket at back waistband
Sancho Shortalls
$77.00
$110.00
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- Side button closure
- Front patch pockets
- Back patch pockets
- Peek a boo opening at back waist
- Inseam: 4" (10.16cm)
- Standard Fit
- 98 Organic Cotton | 2 LYCRA® Elastane
Explore Elkin Performance Shirt
$23.10
$33.00
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Our signature Performance Shirt featuring Explore Elkin
- 100% Micro-Fiber Polyester
- UPF +50 solar protection
- Lightweight
- Loose-fit cut
Women's Pull-On Breeze Short
$74.00
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- 86% Polyester / 14% Spandex
- 50 UPF
- 127 GSM
- Wide elastic self-waistband with internal hidden drawstring
- Bamboo-lined hand pockets
- Secure back pockets
- 3.5" Inseam
Tropic Hangout Tee
$21.00
$30.00
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- 50% Polyester / 37% Cotton / 13% Rayon
- Premium woven label at right hem
- Ultra-soft
- Tagless label
Lunar Glow Sleeveless
$41.30
$59.00
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- Recycled polyester/TENCEL™ Lyocell blend stretch fabric
- Moisture wicking
- 149gsm
- High neck tank
- Self binding at neck
- Turnback armholes
- Faced shirttail hem
- Standard Fit
- 74 Recycled Polyester | 19 TENCEL™ Lyocell | 7 Elastane
Foundation 365 Tank
$31.50
$45.00
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- Lightweight stretch
- Fabric weight: 160 gsm
- Sleeveless scoop neck tank with racerback and center back seam details
- Standard Fit
- 95 TENCEL™ Modal | 5 Elastane
Ayla Dress
$69.30
$99.00
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- bluesign® certified product
- Recycled polyester/TENCEL™ Lyocell blend stretch jersey
- Fabric weight: 200 gsm
- Sublimated prints
- V-neck spaghetti strap dress
- Binding loop at center back creates unique racerback silhouette
- Interior shelf bra with mesh lining and plush elastic
- Removable modesty cups
- Relaxed Fit
Yoga Water Shorts
$52.00
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The yoga shorts are everything your adventurous spirit needs. Feel confident and comfortable in every activity you do. Wear them as a swim bottom or pair them with any UPF Top for the perfect beach or boat outfit.
- Moisture Wicking Technology
- UPF Solar Protection
- Anti-Microbial
- Can Be Worn in and Out of The Water
- Light Weight Fabric with Stretch
- 1.5" Inseam
Showing 24-48 of 83 Results