The Landmark Project

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Only You Hat
$36.00
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Features the timeless “Only You Can Prevent Wildfires” message, first introduced in 1947

  • Bold embroidery and forest-inspired screen print with a heritage fit
  • Cotton construction that wears in comfortably over time
  • Snap back 
  • Easy-to-wear design built for everyday outdoor life
  • Official licensed product supporting wildfire prevention education
Collect Moments Unisex Short Sleeve Tee
$36.00
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Some of the best souvenirs can’t be packed. They’re collected along the trail, in quiet forests, and under wide-open skies

  • Designed as a reminder to slow down, get outside, and make room for moments that truly matter
  • Made for long walks, slow mornings, and everyday adventures
  • Unisex sizing with a standard tee fit
  • Made from 100% soft, breathable cotton
Only You Sock
Only You Sock
$16.50
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A tribute to a timeless forest conservation hero and a reminder to protect our public lands

  • Embrace the call to action and help safeguard our forests with every step you take
  • Crafted from a soft, sustainable organic cotton blend
  • Unisex design available in S/M and L/XL sizes
  • Modest arch support with a reinforced toe and heel box for added durability
Happy Camper Youth Short Sleeve Ringer Tee
$28.00
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  • Playful camp-inspired tee designed for little adventurers
  • Soft, sustainable cotton built for comfort and durability
  • Perfect for trail walks, tree climbing, and everyday exploring
  • Brings a cheerful dose of camp happiness to any adventure
Find Me in the Forest Hat
Find Me in the Forest Hat
$36.00
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  • 100% Organic Cotton
  • 5-Panel
  • Medium Crown 
  • Plastic Snap Closure

Give A Hoot Ringer Tee
$38.00
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Don't be a dirty bird! This vintage, campy t-shirt celebrates one of America's favorite environmental icons: Woodsy Owl.

Best of all, this purchase helps Woodsy! The Landmark Project gives back 10% of the proceeds to the US Forest Service, supporting their vital efforts in environmental stewardship.

  •  Unisex Sizing / Standard Tee Fit
  • Made from 60% Sustainable Cotton and 40% Recycled Polyester


Give a Hoot Youth 6- Panel Hat
Give a Hoot Youth 6- Panel Hat
$28.00
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  • A kid-sized Woodsy Owl hat for young nature lovers.
  • Made from soft, durable 100% organic cotton.
  • Unstructured 6-panel design for a relaxed fit.
  • Adjustable strap ensures comfort as kids grow.
  • Perfect for adventurous kids and nostalgic parents alike.
  • Encourages a love for nature and environmental responsibility.
  • A fun, functional way to promote conservation values.
  • Kids ages 8–14.
Wildflower Sock
$16.50
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  • Take a walk on the wild side with our Wildflower Socks, where timeless flora meets modern comfort
  • Inspired by sun-dappled meadows, designed to bring a fresh yet nostalgic feel to your everyday wear
  • Features a knit-in floral pattern that balances vintage charm with contemporary style
  • Crafted from a soft, sustainable organic cotton blend
  • Unisex design available in S/M and L/XL sizes
  • Modest arch support with a reinforced toe and heel box for added durability
Blueridge Parkway Sticker
Blueridge Parkway Sticker
$3.50
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  • Each sticker is screen printed on weatherproof vinyl -- durable enough to stand up to the elements while still looking good for years.
  • When peeled away from the backing, the sticker measures 2.5” x 3”.
National Park Type Tee
$25.20
$36.00
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Enjoy the splendid diversity of America's National Parks as designed in this original and imaginative typographic tee!

Designer and friend-of-the-brand Steve Wolf arranged all 63 parks with unique type treatments interlocking into one compelling graphic. Get lost in the details as you spot your favorite national park among the designs and get inspired to visit another!

  • Unisex Sizing / Standard Tee Fit
  • Made from 60% Sustainable Cotton and 40% Recycled Polyester
National Parks Playing Cards
National Parks Playing Cards
$15.00
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  • Packaged and sealed in a special embossed tuck box.
  • Sustainably produced using FSC certified paper on premium card stock with an air cushion finish.
  • Printed in the USA by The United States Playing Card Company.
Prevent Wildfires Keychain
Prevent Wildfires Keychain
$8.00
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Keep Smokey's message close with this retro-styled keychain featuring everyone's favorite forest guardian. For outdoor adventures and daily commutes alike, this keychain serves as a daily reminder to value and protect our natural spaces by doing our part to prevent unwanted wildfires.

- Measures approximately 1.75” x 3.5” without hardware
Leave No Trace Sticker
Leave No Trace Sticker
$3.50
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Featuring our stealthy friend who knows a thing or two about leaving no trace, this sticker is a simple reminder to value and protect our natural spaces. Whether it’s on your water bottle, laptop, or gear, it keeps the spirit of the outdoors close - even when you’re miles away.