Privacy Policy

Effective Date: May 29, 2026

American Aquatic / Salt Fever Guide Service (“we,” “us,” or “our”) is committed to protecting the privacy of individuals who visit our website, contact us, shop with us, book services with us, or provide us with personal information. This Privacy Policy explains how we collect, use, and protect your information, including information related to mobile communications.

Information We Collect

We may collect personal information such as your name, phone number, email address, mailing or billing address, booking details, purchase history, customer service communications, website usage information, and mobile opt-in consent if you choose to receive text messages from us.

How We Use Your Information

We use your information to respond to inquiries, provide customer support, process purchases, manage bookings or appointments, send invoices or receipts, communicate trip details or service updates, improve our website and services, maintain business records, and send informational, marketing, and conversational customer care text messages when you have provided consent.

Data Sharing

Customer data is not shared with third parties for promotional or marketing purposes.

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes.

Mobile opt-in data and consent are not shared with third parties, except as necessary to provide and support the messaging service. Any information sharing described elsewhere in this policy excludes mobile opt-in data and SMS consent.

We may share limited customer information only when necessary to operate our business, process transactions, provide requested services, maintain records, comply with legal obligations, or work with service providers who assist us in operating our business.

Messaging Terms and Conditions

By providing your phone number and agreeing to receive texts, you consent to receive informational, marketing, and conversational customer care text messages from American Aquatic / Salt Fever Guide Service.

Messages may include booking communication, trip updates, customer support, service updates, store updates, promotional offers, event information, product updates, and responses to customer questions.

Consent is not a condition of purchase. Message frequency varies. Message and data rates may apply. Carriers are not liable for delayed or undelivered messages.

You can reply STOP to unsubscribe at any time. After you send STOP, we will send a confirmation message that you have been unsubscribed. You may reply HELP for assistance or contact us at brittany@american-aquatic.com.

Mobile opt-in information is never shared with third parties for marketing or promotional purposes.

SMS Opt-In Methods

Customers may opt in to receive informational, marketing, and conversational customer care text messages from American Aquatic / Salt Fever Guide Service through our website form or by providing verbal consent to staff.

Website opt-in language may include:

“I agree to receive informational, marketing, and conversational customer care text messages from American Aquatic / Salt Fever Guide Service. Messages may include booking communication, trip updates, customer support, service updates, store updates, promotional offers, event information, product updates, and responses to customer questions. Message frequency varies. Message and data rates may apply. Reply STOP to unsubscribe or HELP for help. Consent is not a condition of purchase. Mobile opt-in information is never shared with third parties for marketing or promotional purposes.”

Staff may also collect verbal opt-in using the following script:

Staff: What’s your phone number?
Customer: Provides phone number.
Staff: Do you want to receive informational, marketing, and conversational customer care text messages from American Aquatic / Salt Fever Guide Service? Messages may include booking communication, trip updates, customer support, service updates, store updates, promotional offers, event information, product updates, and responses to customer questions. Message frequency varies. Message and data rates may apply. Reply STOP to unsubscribe or HELP for help. Consent is not a condition of purchase. Our Privacy Policy and Messaging Terms are available by request.
Customer: I agree to receive messages.

Data Security

We take reasonable measures to protect your personal information. However, no method of electronic storage, internet transmission, or mobile communication is completely secure.

Your Rights

You may request to access, correct, or delete your personal information, subject to legal, accounting, booking, and contractual obligations. You may withdraw SMS consent at any time by replying STOP.