Brands

• 100% Polyester
• UPF 50+
• Classic Fit
• Designed & Printed In New Jersey / Jetty HQ

• UPF 50+
• Microfiber Fabric
• Designed & Printed In New Jersey / Jetty HQ

Don’t let the name fool you — the Boat Bag isn’t just for boats. This roomy carry-all tote is built to keep your gear secure whether you’re road-tripping, beach lounging, or making a grocery run. With a sturdy two-way zip closure and smart interior organization, it’s ready for whatever the day floats your way.

• Large carry-all tote
• One main compartment with two-way zip closure
• Fixed / pinched webbing shoulder straps
• Exterior stash pocket with patterned webbing detail
• Internal hanging pocket for small essentials
• Interior seam binding for added durability
• Fabric: 11oz 100% 600D certified recycled polyester
• Water-resistant finish
• Strap drop: 11"
• Dimensions: 20” x 15.5” x 5.5”
• Capacity: 28.5L / 1739.17 cu in

The Zippy Wallet is your ultimate club card keeper, designed to keep everything organized in one sleek 2-in-1 style. With tons of storage and a removable coin pouch, it easily adapts from a full-service wallet to a slimmed-down ID and card case with key ring.

• 2-in-1 bi-fold wallet design
• Secure snap closure
• Removable zip coin pouch with attached key loop
• Multiple internal slots for cash, cards, and ID
• Durable 12oz 100% cotton canvas construction
• Dimensions (folded): 5” x 4”
• Dimensions (unfolded): 5” x 8”

Step into summer with the Summertown tank, featuring unique KAVU graphics on front. Crafted from 100% cotton heavy jersey knit-garment dyed fabric, this tank offers a soft, comfortable feel that's perfect for all your warm-weather adventures.

• 6oz 100% cotton heavy jersey knit – garment dye
• Semi-fitted tank top
• Self-fabric binding at crew neckline
• Screen print on center front chest
• Straight hem
• Heat transfer back neck label

Basics are back with this heavy-weight, garment-dyed 100% cotton pocket tee. An instant classic, it’s perfect for everyday wear.

• Casual fit, short sleeve crew neck
• Chest pocket
• Heat transfer back neck label
• 100% cotton heavy jersey knit – garment dyed

Welcome endless summer days with our Lotus & Luna Radiant Glimmer Anklet, a celebration of beachy vibes and natural beauty. This delicate anklet captures the serene energy of sun-kissed shores, adding a soft shimmer and effortless elegance to every step you take.

• Materials: Crystal Beads, Raw Healing Stones, Gold Seed Beads, Nylon Cord
• Colors: Purple, Violet, Pink, Gold
• Pull-through closure for an adjustable, comfortable fit
• Raw, natural crystal beads for an organic, one-of-a-kind look
• Shimmering gold seed beads for a radiant finish
• Lightweight and perfect for everyday wear or seaside adventures
• Designed to carry calm, warmth, and endless summer energy wherever you go

There is one snapper you're hesitant to throw a $40 popper at. One snapper eats on top and goes straight back down, regardless of how much braid you try to hold on to. This is our version of the heavily coveted cubera.

• 100% Cotton 
• Mesh back 4 panels 
• Direct Embroidery 
• L - XL Fit
• Adjustable sizing
• Recycled Plastic Bill Insert
• Art by Casey Anderson

• Recycled Polyester
• Adjustable side shirring
• UPF 50+ Sun Protection
• Combines everything you love about the Cruz Rashguard with the ease of a favorite sundress
• Designed for versatile, flattering wear
• Features side drawstrings for adjustable length
• 34" body lenght

The Cosmo Dress captures the essence of coastal romance through intricate craftsmanship and timeless design. Made from airy organic cotton voile, it features delicate lace and pintuck details, a stand collar with picot trim, and softly structured lantern sleeves that add vintage-inspired charm. Elegant yet effortlessly wearable, it transitions beautifully from daybreak adventures to twilight gatherings — embodying naturally beautiful, sustainable luxury.

• Chest pocket detail
• Side vent with 3-color tape
• 95% Organic Cotton / 5% Spandex
• Stretch Midweight Jersey
• 34" Body Length / Classic Lenght
• Pair with the Your favorite Carve Swim
• Captures the essence of coastal romance through intricate craftsmanship and timeless design
• Crafted from airy organic cotton voile for a light, breathable feel
• Features delicate lace and pintuck detailing
• Designed with a stand collar finished with picot trim
• Softly structured lantern sleeves add vintage-inspired charm
• Elegant yet effortlessly wearable
• Transitions seamlessly from daybreak adventures to twilight gatherings
• Embodies naturally beautiful, sustainable luxury

The beach is among the most comfortable and relaxing places on earth, but it’s even better with a pillow. Ballast is the only pillow designed to weather the saltwater, sand, and coastal winds of our shorelines, allowing you to experience the best beach nap of your life. Ditch that rolled up towel or shirt, and treat your lovely head to the luxurious beach pillow it deserves.

• Stays Put on Windy Days: Secure and stable even in strong coastal winds.
• Wicks Water and Sheds Sand: Keeps you dry and clean.
• Soft, Padded Top: Provides ultimate comfort for your head and neck.
• Cradles Neck and Head: Designed for ergonomic support.
• Easy to Inflate: Ready to use in seconds.
• Packs into its Own Pouch: Compact and convenient for travel.
• Weighs just 4 ounces
• Make Chairs More Comfy

The beach is among the most comfortable and relaxing places on earth, but it’s even better with a pillow. Ballast is the only pillow designed to weather the saltwater, sand, and coastal winds of our shorelines, allowing you to experience the best beach nap of your life. Ditch that rolled up towel or shirt, and treat your lovely head to the luxurious beach pillow it deserves.

• Stays Put on Windy Days: Secure and stable even in strong coastal winds.
• Wicks Water and Sheds Sand: Keeps you dry and clean.
• Soft, Padded Top: Provides ultimate comfort for your head and neck.
• Cradles Neck and Head: Designed for ergonomic support.
• Easy to Inflate: Ready to use in seconds.
• Packs into its Own Pouch: Compact and convenient for travel.
• Weighs just 4 ounces
• Make Chairs More Comfy

• Easy-wearing button-up shirt
• Heritage-inspired prints with modern comfort
• Lightweight and breathable fabric
• Washed finish for extra softness
• Small hidden interior pocket for essentials
• Suitable for office, concerts, and brewery tours
• Made with an organic cotton and recycled materials blend
• Vintage-inspired prints
• Versatile for multiple occasions
• Comfortable, stylish everyday wear
• Easy outfit choice without overthinking
• Front left chest pocket
• Interior side seam stash pocket
• Back yoke
• Faux corozo buttons
• Contains recycled and organic content

Meet your new go-to women’s fishing shirt for long, sun-soaked days on the water. The Boujee Marlin Offshore Long Sleeve is performance-driven, coastal-cool, and designed to keep up with everything from offshore fishing trips to dockside drinks.

Thoughtful details like thumbholes for secure coverage ensure it stays in place during active days on the boat, while the sleek, feminine silhouette transitions seamlessly into everyday athleisure. No outfit change required.

Fit: Lightweight women’s long sleeve with a smooth, flexible performance fit designed to flatter and move with you.

• UPF 50 sun protection for long days outdoors
• Moisture-wicking + antimicrobial fabric to stay fresh and dry
• Four-way stretch for unrestricted movement
• Breathable, quick-dry performance fabric
• Thumbholes for secure, sun-safe coverage
• Signature Boujee Marlin branding detail

Relaxed, sporty, and made for the women who do life on and off the water — the Boujee Marlin Angler Fit Tee is your everyday performance tee with an elevated Boujee twist. Designed with a soft, breathable 92% Polyester / 8% Spandex blend, this raglan top features UPF 50 sun protection and antimicrobial technology to keep you fresh and comfortable from boat launch to brunch. Its relaxed silhouette offers easy movement and effortless styling.

• Relaxed raglan tee with a soft drape and easy everyday feel
• UPF 50 sun protection
• Antimicrobial technology
• Breathable performance fabric
• Four-way stretch comfort
• Lightweight + quick-dry;
• Boujee Marlin signature detail.

Functional, stylish, and made for active coastal days, the Boujee Marlin Catch & Release Shorts are the utility shorts that keep you moving with confidence and ease. Crafted with a durable 100% Nylon shell and soft mesh lining, these relaxed-fit shorts combine lightweight comfort with practical design. Multiple pockets provide plenty of space for essentials, while the boujee-inspired details elevate everyday utility for fishing trips, boating adventures, or casual athleisure. 

• Relaxed utility shorts with a comfortable, easygoing silhouette
• Lightweight and durable fabric
• Soft mesh lining
• Multiple functional pocket
• Quick-dry performance
• Boujee Marlin logo detail

Sand Cloud Cheetah design, made from organic cotton for a softer hand feel and a better sustainable product, regular size, single jacquard weave, twisted tassels and sand resistant.

• Sand resistant beach towel.
• Double Jacqua4rd weave
• Fringe tassels
• 37" x 67" 
• Fabric: 100% Turkish cotton

Flower design, made from organic cotton for a softer hand feel and a better sustainable product, regular size, single jacquard weave, twisted tassels and sand resistant.

• Sand resistant beach towel.
• Double Jacqua4rd weave
• Fringe tassels
• 37" x 67" 
• Fabric: 100% Turkish cotton

Patriot stripe pattern, made from Turkish organic cotton for a softer hand feel and a better sustainable product, dobby weave, twisted tassels and sand resistant.

• Size: Regular | Approx. 36" x 66" (90cm x 167cm)
• Dobby Stripe Weave with twisted tassels
• Color: Multi + Natural Color Yarn (Not White)
• 100% Turkish Organic Cotton
• Product Weight: 420
  
• Sand Resistant Design!
• Made and Loomed in Turkey

Designed for long days outdoors, the WOMENS AVIDRY PERFORMANCE HOODIE combines comfort, protection, and style. The 3-panel hoodie adds functional coverage, while the 100% ultralight microfiber polyester fabric dries fast, wicks moisture, and feels soft against the skin. Breathable construction keeps you cool, and 50+ UPF sun protection shields against UVA and UVB rays. Stain-release technology makes it easy to keep fresh, wherever the day takes you.

• 100% ultralight microfiber polyester
• UPF 50+
• Moisture Wicking 

Meet the COSMIC DEEP SEA Tee ... where outer space meets uncharted waters. This classic-fit crew delivers soft, everyday comfort with durable construction that holds its shape through every adventure. Featuring otherworldly, deep-sea–inspired artwork with a cosmic twist, it's made for night owls, dreamers, and anyone drawn to the mystery below the surface. Easy to wear, a little trippy, and built for exploring the unknown.

• Classic-fit crew
• 60% cotton 40% polyester

A lightweight balm rich in high quality natural ingredients such as coconut oil, aloe, calendula and Irish moss extracts, this solid cologne melts to the touch for easy and precise application. Our long-lasting formula will leave you smelling like fresh Sea Air & Sandalwood throughout all your day’s adventures. Conveniently packaged in a compact, amber glass jar, this cologne is designed to go wherever the seas may take you.

• Lightweight solid cologne made with high-quality natural ingredients
• Enriched with coconut oil, aloe, calendula, and Irish moss extracts
• Dimensions: 1 x 1 x 1 in (2.5 x 2.5 x 2.5 cm)
• Weight: 1 oz (28.35 g)
• Product Materials: Vegan
• Melts to the touch for easy, precise application
• Long-lasting Sea Air & Sandalwood scent for all-day wear
• Packaged in a compact amber glass jar for adventures on the go
• Made in New England

Built from cotton twill in a structured 5-panel silhouette, the Youth Wild Pursuits Hat features an original design inspired by the colors and species of our favorite tropical fisheries. Now help load up the boat and get out there.

• Structured 5-panel design
• Mesh back is ultra-breathable in hot temps
• Medium crown profile
• Easy snapback closure
• Structured cotton twill
• Material Contents: 100% Cotton
• Care Instructions: Spot clean with a damp cloth.

Designed with both style and function in mind, the COCKTAIL CLUB TRUCKER combines 97% polyester and 3% spandex for a lightweight yet flexible fit. The structured 5-panel retro construction provides a classic silhouette, while the front rope detail and back embroidery add refined, stylish accents. Ideal for long days outdoors or casual wear, this cap delivers comfort, durability, and standout design in one package.

• 97% polyester and 3% spandex
• 5-panel retro construction
• Front rope detail 
• Back embroidery