Summer 2022

• 100% Micro-Fiber Polyester
• UPF +50 solar protection
• Lightweight
• Loose-fit cut

• 100% airlume combed and ringspun cotton
• Unisex sizing
• Retail fit
• Side seams

• 50/50 cotton/polyester
• Fabric laundered
• Hemmed neck, armholes and bottom hem
• Side seams
• Satin label

• UPF 50+ Solar Protection
• Athletic Fit Design
• Quick Drying
• Antimicrobial
• Moisture wicking technology
• 4.1 oz 100% Microfiber

• Soft
• lightweight
• 4-way stretch
• scallop hems for a comfortable athletic fit 

• UV Protection 30+ UPF
• 4-Way Stretch
• Quick Drying
• Light Weight
• Front Pocket

• Relaxed fit
• V-neck polo collar
• 85% Polyester, 15% Spandex
• Moisture absorbing
• Quick - Drying
• Wrinkle Resistant
• Droptail hem

• 60/40 combed ringspun cotton/polyester, 32 singles
• Fabric laundered
• Self-fabric binding
• Side seams

• 60/40 combed ringspun cotton/polyester
• Fabric laundered
• Self-fabric binding
• Side seams

• 52/48 airlume combed and ringspun cotton/polyester
• Unisex sizing
• Side seams

• 52/48 Airlume combed and ringspun cotton/polyester, 32 singles 
• Unisex sizing
• Coverstitched collar and sleeves
• Shoulder-to-shoulder taping
• Side seams

• 70/15/15 airlume combed and ringspun cotton/polyester/rayon
• Unisex sizing
• Side seams

• Classic crew neck styling and set in sleeves
• Prayer flag reinforcement tape at back neck
• Provides a clean finish and prevents the neckline from stretching out
• Classic fit Length: 29

• 100% airlume combed and ring spun cotton
• Unisex Sizing 
• Retail Fit
• Side Seams

• 100% Cotton

• 65% Polyester / 35% Viscose
• Flowy Slide Slit Tank
• Bluesign Certified Dye
• Fabric Weight 3.7 oz
• Printed with Water-Based Discharge Ink
• Premium Ultra Soft Feel 

• Our 30 Singles super soft ring-spun Bi-blend fabric is a blend of 52% Cotton / 48% Polyester.
• All our double-needle stitching on the hems and sleeves of your garment is the Pure Lure sign of quality.
• Our shoulder-to-shoulder tape helps to protect your garment and allows it to maintain its tailored shape.
• This garment is NAFTA Compliant and is designed in Maryland, and made in North America with American manufactured yarns.

• 2 way stretch for extra comfort
• All-over fish print
• Chest pocket
• Pure Lure woven Label branding
• Untucked shirt fit
• 98% Cotton 2% Stretch

The PURE LURE sun shirt offers a generous cut to maximize comfort both on and off the water.  Utilize the hood for full coverage.

• PURE * tech fabrics offer UPX 50+ sun protection, cool moisture-wicking properties to keep you comfortable.
• M-Shield is a Zinc based technology that keeps fabric fresh and defends against odor-causing bacteria.
• 100% Polyester

The PURE LURE sun shirt offers a generous cut to maximize comfort both on and off the water.

• PURE * tech fabrics offer UPX 50+ sun protection, cool moisture-wicking properties to keep you comfortable.
• M-Shield is a Zinc based technology that keeps fabric fresh and defends against odor-causing bacteria.
• 100% Polyester

Super lightweight shorts with an internal compression lining for maximum comfort. 

• Air light training fabrication with maximum stretch for movement
• Engineered laser-cut perforation panel for maximum airflow.
• Internal cell phone sleeve on compression lining
• Zip secure back pocket
• 92% Poly / 8% Eco-friendly spandex lightweight microfiber"

• 4 way stretch for maximum comfort and style
• 20-inch out-seam
• DWR water repellent and stain release
• 5 multi-purpose pockets including side cordura lined plier pocket
• Woven label pure lure branding
• 92 poly, 8% spandex, 160 gsm weight